2017 Certified Trade Mission to Hong Kong — December 6 – 8, 2017

The Second 2017 Certified Trade Mission to Hong Kong For Private Equity, Venture Capital, Infrastructure, Real Estate, and Hedge Fund Managers

December 6-8 2017
Hong Kong

Due to the tremendous success of the March 2017 Certified Trade Mission to Hong Kong, an unprecedented SECOND Trade Mission to Hong Kong will be held in 2017.
In January 2016, each U.S. GP had forty-one LP meetings.
In March 2017, each U.S. GP had fifty-two LP meetings.
Includes Private Networking Reception on Wednesday evening, December 6, with the U.S. GP’s and the Hong Kong Investors in addition to the Speed Dating one-on-one meetings on December 7,2017

The 2015 Global Financial Centres Index ranks Hong Kong as the number one Asian financial center, and number three in the world, after London and New York.

Hong Kong achieved a growth rate of 146% in cross border assets between 2008-2014, more than any other country

Hong Kong achieved the highest growth rate of any country in the past six years.

— Deloitte Wealth management ranking 2015

According to UBS and Campden Wealth, Hong Kong is one of the two most prominent wealth centers in Asia-Pacific. More than 75% of the family offices established in the last ten years in the region have been launched in Hong Kong & Singapore.

Asia-Pacific’s wealthiest investors are moving much more of their money into direct investment opportunities rather than equity and bond markets.

Allocations to Private Equity and Venture Capital grew to 15% compared with 4% in 2012.

Family Offices are long-term investors, with 74% of them reporting an investment horizon of at least five years.

Asia’s wealthy families are becoming much more bullish towards investment prospects, with twice as many respondents more optimistic about investment prospects than a year ago.


  • In 2016 each USA GP met forty-one Hong Kong LPs
  • In March 2017 each USA GP met fifty-two Hong Kong LPs
  • Eight hours of one-on-one meetings
  • Minimum of 30 one-on-one personal meetings with Hong Kong’s leading institutions and family offices
  • Focused, structured, organized and pre-arranged private meetings
  • Convened by the USA Embassy
  • No placement agency fees or commissions
  • Full contact information and background provided to GPs prior to all meetings
  • Promotion of your firm to 150+ local institutional investors, and single- and multi-family offices


In cooperation with the U.S. Department of Commerce, International Trade Administration, U.S. Commercial Service, the U.S. Embassy in Hong Kong, and the U.S. Export Assistance Center in New York City, you are invited to apply to join the Certified Trade Mission which will introduce a small, select group of U.S. private equity, venture capital, infrastructure and real estate fund managers to meet pre-screened institutional investors from Hong Kong’s largest insurance companies, pension funds, and family offices.

The mission is certified by the U.S. Department of Commerce. The mission is organized by Katsof Consulting.

Certified Trade Missions and similar events supported by the U.S Department of Commerce have attracted top funds from the U.S. Click here to see some of the funds that have attended in the past.

Hong Kong Investors

  • Institutional Investors (Insurance, Pension)
  • Corporate Investors
  • Family Office Managers
  • Heads of Families
  • High Net Worth Individuals

Some comments from GPs who attended in Hong Kong

Thanks, Irwin. I enjoyed the event and met some folks that should be good LP prospects. As far as the event structure and organization — it was excellent. Had the potential of being total chaos but you and your team had everyone well prepared and kept things moving along nicely. Very professionally done. Also very little that I would have done differently.

Robert Conrads
Colchis Capital

Edward and I would like to thank you and your team for putting together such a great even in Hong Kong yesterday. Since this was my first “speed-dating” series of financial meetings, I did not know what to expect. In my opinion, the experience was very much worthwhile and represented a great value, both in terms of cost and time. We will follow up with all parties. However, there were five that specifically asked us to follow up with information and a meeting. These are great results.

Fernando Bensuaski
Chief Financial Officer
Chenco Holding Company, LLC

The Hong Kong trip was great, thanks for helping organize. I think the quality of the LP’s was really high and the volume was fantastic – I only wish we had a couple of days to do deeper dives. I have about 6 or 7 that I think would be great potential LP’s and plan to focus my follow ups. I appreciate the work the US Commercial Service did to arrange a large number of qualified LP’s, the potential for raising capital in Hong Kong is tremendous. Thanks again Irwin and good luck in Singapore!
Cheers, James

Thank you very much for the conference yesterday. As I mentioned last night on my way out, this forum provides a unique opportunity to access hard to find family offices along with other institutional investors. I found it very valuable and will be speaking with the firm to recommend that we continue to attend these conferences.

Benjamin Tsai
MD, Head of Alternative Strategies, Asia Pacific
AllianceBernstein Investments Taiwan Limited

I participated in the US Certified Trade Mission (CTM) to Hong Kong in the past two years, and found it tremendously helpful. Here in Hong Kong we see very strong demand for quality investments from the US, ranging from venture capital opportunities to real estate projects. I personally will be keen to participate in the next CTM.

Conrad Tsang, Chairman
Hong Kong Venture Capital and Private Equity Association

Partial List of Hong Kong LPs that participated in previous Trade Missions

ACA Capital Group
Academy Ink
AIA Company Limited
Bank of China
Baring Asset Management
Blue Pool Capital
BNP Paribas Bank
Bright Minds Capital
Caidao Capital
Certus Advisors
Changjiang Securities Holdings
Cheetah Investment Management
Crystal Properties
DBS Bank(Hong Kong) Limited
Dymon Asia Capital(HK)Limited
EXS Capital
Fact Family Office
Fintonia Group
Fortune Management Consulting
Grand Paradise Group
Hendale Capital
Horizon CPA
Houston Investment Limited
IAM Legacy Family Office
LFCC Management
MCL Financial
MetLife Limited
Navis Capital
New World Strategic Investment Limited
Orca Capital/Atom Assets
Ori Capital
Orix Asia Capital
Peace Field Ltd
Pinnacle Capital Ltd.
Schiff Development
Sinopac Asset Management
SLS Capital
Star Magnolia Capital
The Hong Kong Jockey Club Endowment
Wide Growth

US Department of Commerce Trade Mission Leader

Peter Sexton
Senior International Trade Specialist, US Department of Commerce

Peter Sexton is a Senior International Trade Specialist for the US Department of Commerce in New York City. He served as the Global Finance Team Lead for Venture Capital, Real Estate Investments, and Mobile Payment Sectors and a Deputy Team Leader for Publishing on the Global Media & Entertainment Team. Before joining the US Department of Commerce, he was Regional Manager for the Americas & Middle East at the Office of International Investment and Trade for the State of Maryland. Peter advised the State on international economic strategy and managed Maryland’s trade offices in Brazil, Mexico, and UAE to support Maryland exporters and attract companies and investment from these regions.

Before that, Peter worked for OCO Global, a specialist advisory firm providing consultancy to Governments and Economic Development Organizations worldwide. Peter began his career as an International Trade Development Executive for Enterprise Ireland in New York City consulting with companies exporting across the software, services, and emerging technology sectors. Peter graduated with an MSc in Marketing Practice from the Michael Smurfit Graduate School of Business in Dublin, Ireland and a joint honors BA in Business Studies and Political Science from the University of Dublin, Trinity College.

Hong Kong LP Co-Chairs

A unique feature of the U.S. Commerce Department Certified Trade Mission is the leadership of prominent and knowledgeable Hong Kong business leaders as our Hong Kong co-chairs for LP recruitment, who work in partnership with the U.S. embassy to recruit the right mix of LP attendees.

Gary Sum, Chairman,

Gary Sum has been Chairman of Swiss Capital Group since 2006. Swiss Capital Group is a Swiss heritage multi-family office with investment banking capabilities domiciled in Shanghai, Qianhai, Hangzhou, Wuxi, Hubei, Hunan, Hong Kong, Singapore, Sydney, San Francisco, London, Dublin, Paris, Liechtenstein and Switzerland; current exposures in financial, commodities, digital banking, fintech, healthcare, brand/IPR, art cultural, real estate assets, private equity and listco holdings totalling USD 30 billion.

Mr Sum has been an international Swiss banker for 25 years; was founding president of Bank of China’s first overseas private bank, and a former senior executive of UBS AG, EFG Bank and Royal Dutch Shell Group. He is a recognized chairman and keynote speaker in international financial summits (China Offshore, IQPC, Fleming Gulf, PTP International, Marcus Evans, Asia Risk/Incisive Media, Battle of the Quants) with appearances in money programs such as Reuters, CNBC, ET Now, Economic Times, Phoenix, IndiaFOC, CSTV, WiseMoney, SCMP, HKEx, Qianhai Forum, China CITE Summit, APEC Leadership Summit, TVB, S&P Dow Jones Indices etc.

He earned All-Asian-Leaders《Honesty is Soul》Chinese Merchants Award Accreditation 2011; ChaoShang TV《Patriotic Banking Professionalism》Program Interview 2012; CNBC Hangzhou Private Equity《Inside China’s Future》Interview 2013; TVB《Shanghai FTZ First Anniversary》Program Interview 2014 among other exposures.

He got a cultural-political vantage point on China’s multifaceted development as CPPCC Chaozhou Committee Member, 10th Term ; International Teochew Youth Federation Executive Director, 4th Term; Chairman, Financial Services Cmt, Guangzhou General Chamber of Commerce; Founding President, China HK Youth Board of Directors; Honorary President, China Investment Bankers Association; Founding President, Qianhai Finance Executives and Professionals Alliance; Deputy Secretary General, ActsHK; and Member of Presidential Council, China Big Bay Area Association.

He studied at HKU and earned a part-time MBA with Dean’s List equivalent grade from Chinese University of HK in 1999; is inaugural patron donor of King’s College Distinguished Leadership and Community Services Award and a tenor in the HKUAA Choir with vocal, orchestral and theatrical experience.

Vincent Ng, Partner,

Mr. Vincent Ng joined Atlantic-Pacific Capital in 2007 and is the Partner responsible for the Asia-Pacific region, which includes deal origination and product distribution across markets such as Hong Kong, China, Japan, Korea, India, Southeast Asia, Australia, and New Zealand. Atlantic-Pacific Capital is one of the largest independently owned global placement agent and advisory firm dedicated to raising capital for alternative investments. Vince has worked on more than 50 global fundraisings that have included strategies such as private equity growth and buyouts, infrastructure, energy, and real estate. Vince is a regular speaker at major private equity and industry conferences across the region.

Prior to joining Atlantic-Pacific, Vince started and managed the Fund Placement Advisory Group at Deloitte & Touche Corporate Finance in Hong Kong where he was responsible for deal sourcing, distribution and project management for the Asia-Pacific region. Vince has also worked in the London offices of Deloitte and Arthur Andersen where he provided financial advisory services such as audit and assurance, financial due diligence, M&A structuring, and company valuations.

Vince earned a Bachelor of Science (Hons) in Economics from Queen Mary, University of London and a Master of Science in Accounting and Finance from the London School of Economics. Vince is also a Fellow Chartered Accountant (FCA) in the United Kingdom, a Certified Public Accountant (CPA) in Hong Kong, and a CFA® charterholder. He is currently a board member of Hong Kong Society of Financial Analysts (HKSFA) and a founding board member of the Hong Kong Chapter of the Association for Corporate Growth (ACG®).

Edward A. Greene, Chairman & Founder,

Edward A. Greene is the founder and Chairman of Diamond Dragon Capital Limited, the first Asian biased private equity and real estate advisory and fund placement firm with global reach. Diamond Dragon Capital has headquarters in Hong Kong with offices in Shanghai, Singapore, Sydney, Connecticut. Diamond Dragon has two key product lines in both General Partner Advisory and Capital Placement. Mr. Greene has developed Diamond Dragon into a core interlocutor of institutional capital and investment in Asia.

Mr. Greene has 46 years of experience in alternative investments and capital markets and prior to focusing on private equity, was a senior executive at several major Wall Street firms where he managed domestic and international equity research, sales and trading divisions. During the 1980s Mr. Greene owned an investment advisory firm managing institutional capital in derivative strategies and was one of the first users of options and futures to hedge risk and create return.

As a pioneer in marketing Asian private equity, his history in the region reflects back to 2000 where he led a global fundraise for an Asian distressed debt fund. His involvement in Asia took full form when in 2005, he led the formation of Eaton Partners Asian practice and spearheaded the opening of its Shanghai office in 2007, the first in mainland China for the placement industry. Mr. Greene left Eaton and formed Diamond Dragon in 2009 to commit to the changing investment and socio-global tectonic shifts moving East.

In addition to his duties as head of Diamond Dragon, he also serves on the Board of Advisors to China Bridge Ventures, a trans-national corporate integrator and facilitator between Western companies and China. He is often asked to speak at various functions on topics relating to Asia and capital flows.

Joshua Kahn, Head of Funds Advisory, Managing Director,

Joshua Kahn heads the Funds Advisory business of Ion Pacific, which acquired Old Peak Partners, Ltd, a strategic advisory firm based in Hong Kong that he founded to serve private equity general partners in areas relating to market positioning, deal flow stimulation, portfolio liquidity solutions, and capital formation.

Previously, Mr Kahn was Managing Director at Hamilton Lane, a leading global private equity investment firm, representing more than $220 billion of assets under management and supervision. He established Hamilton Lane’s Hong Kong office, where he was responsible for investment activities in the Asia region across primary fund, secondary, and co-investment strategies. He was also active in developing and managing Hamilton Lane’s institutional client base in Asia, consisting of sovereign wealth funds, national and corporate pension schemes, and family offices. In addition, he served as a member of Hamilton Lane’s Portfolio Strategy Committee, which set the firm’s global investment agendas.

Prior to Hamilton Lane, Mr Kahn held investment and corporate finance positions with Loews Corporation, a publicly-traded diversified financial holding company, and also spent time as a research analyst at a value-oriented financial markets journal and as an associate in the enterprise valuation group of a global professional services firm.

He earned his M.B.A. from Columbia University’s Graduate School of Business and holds a B.S. in Economics from the Wharton School and a B.A. in International Relations from the University of Pennsylvania.

Simon Chan, Senior Vice President at

Simon Chan is a member of Noah’s investment team and is responsible for screening, performing due diligence and monitoring of private equity opportunities globally. Prior to joining Noah, Mr Chan worked at Emerald Hill Capital Partners, where he was involved in the whole investment process of private equity fund investments in Asia. Mr Chan graduated from The University of Hong Kong with a BFin and earned a Msc in Risk Management at The Chinese University of Hong Kong. He is a Certified FRM and fluent in Mandarin and Cantonese.

Founded in 2005, Noah Holdings Limited (NYSE: NOAH) is a leading wealth and asset management services provider with a focus on global services for high net worth individuals and enterprises in China. In the full year 2016, Noah distributed over RMB101.4 billion (US$15.2 billion) of wealth management products. As of December 31, 2016, Noah had assets under management of RMB120.9 billion (US$17.4 billion).

Noah distributes a wide array of wealth management products, including fixed income products, private equity fund products, secondary market products and insurance products. Gopher Asset Management, the Company’s subsidiary, is a leading alternative asset manager in China. Gopher Asset Management develops and manages private equity, real estate, secondary market and other investments denominated in both Renminbi and foreign currencies. In addition, in 2014, the Company launched a proprietary internet finance platform to provide financial products and services to mass affluent clients in China. Noah delivers customized financial solutions to clients through a network of 1,169 relationship managers across 185 branches and sub-branches in 71 cities in China, and serves the international investment needs of its clients through wholly owned subsidiaries in Hong Kong and the United States.

Judy Lau, Executive Director, Deyu Family Office

Judy Lau is the Executive Director of Deyu Family Office, a leading multi-family office of China, and the Person-in-charge for Deyu Family Office – Business Consulting Co Ltd, its Hong Kong based platform for international service provision and overseas alliance development. In 2000 Capital Magazine named her as one of the thirty-six “Most Influential Business Women of Hong Kong”, was a Fellow of the Hong Kong Association for the Advancement of Science and Technology, and is a full member of the Hong Kong Jockey Club and the Pacific Club of Hong Kong.

She has been a Senior Director at ABM AMRO Private Bank, an Executive Director at Julius Baer Private Bank, an International Director at Edutrust Training UK, a Vice President at China Venture Capital Research Institute, Assistant General Manager at the Venture Capital arm of China Overseas Land Development Group, CEO of Good Fellow Group, Managing Director of AOL Hong Kong, Senior Vice President at Pacific Century Group (Richard Li’s Business Satellite Service flagship) & Chief Representative of its Eastern China operation, and a Non-executive Director at Immtech Pharmaceuticals.

One of her passions is to help groom the future generation of Hong Kong and Mainland China for the increasingly globalized economy. She has been Executive Committee Member of Junior Achievement Hong Kong for almost a decade, and is currently its Advisory Board member spreading the gospel of Financial literacy for youths in the Greater China region.

Nitin Dialdas, Chief Investment Officer,

Mandarin Capital was formed in late 2012 to provide Asset Management services to Professional Investors, Institutions, Family Offices and High Net Worth Individuals. It is headquartered in Hong Kong and also has an office in London. The Group‘s advisory business largely focuses on early stage investments with emphasis on technology (hardware and software), medical technology and clean technology, to provide strategic, commercial and capital raising advice in Asia and Europe. Its Fund Management division manages funds in niche sectors and markets such as Vietnam and IP incubations.

Nitin Dialdas is a partner and Chief Investment Officer of Mandarin Capital Limited. He is Hong Kong born and spent his entire career in Hong Kong, beginning in 1997 at a boutique futures broker trading Japanese commodities. He has worked at Richmond Asset Management as an investment consultant, an analyst, and later as Investment Manager, and at ING Financial Planning (now called FWD Financial Planning Limited) as Investment Manager, as well as assisting with the construction of new unit-linked products at ING Life. He has been a Responsible Officer for Type 4 (Advising on Securities) at both ING and Richmond between May 2009 and April 2014, as well as Responsible Officer for Type 9 (Asset Management) at Richmond from October 2011. He joined Mandarin in June 2014 where, as CIO and RO for Type 9 (Asset Management), he looks over the investment side of the business, overseeing the launch of the various funds as well as all future projects.

Timothy Shen, Chairman,

Mr. Timothy Shen is the Chairman of Huge Famous Investment Group and Look’s Asset Management Limited which is a SFC Type 1,4,9 licensed corporation and money lender in Hong Kong. He has over 20 years’ experience in the accounting, corporate finance, investments, M&A, and restructuring advisory areas with companies such as Merrill Lynch, Coopers & Lybrand, also as Deputy GM of HK Hang Seng Index Component Stock China Merchants Holdings International which is the largest (HK$90B) port and infrastructure operator in China, CFO of Fortune Oil listed in London Main Board focusing on the China Oil and Gas sector, CEO and CFO of HK listed Universal Holdings Limited now Huayi Tencent Entertainment which is a dominant Total Media operator in China, Vice Chairman and ED of Kong Shum Union Property Management which is the 3rd largest property management company in HK, and CIO of various PE Funds focusing on M&A, real estate, e-commerce, tourism, lifestyle sectors etc. For the past decade, the value of corporate finance transactions he has handled has exceeded US$10 billion.

He holds both an MBA and LLM, and is a Certified Public Accountant (USA and HK), Certified Financial Planner (Canada and HK), and Chartered Financial Planner (Canada). He is a member of the American Institute of the Certified Public Accountants, Fellow member of the HK Institute of Certified Public Accountants, Member of the Financial Planners Standards Council of Canada, Exco/China Committee Member of the HK Private Equity & Venture Capital Association, Founding member of the International Association of CFOs and Corporate Treasurers, Founding member of the HK Business Accountants Association and HK Independent Non-Executive Director Association, National Chairman of the Canada China Trade Development Association.

He also established the China Enterprises Economic Research Study Centre, a “think-tank” advising various entities in China and Hong Kong covering macro-micro economic strategies. For the past 15 years he has been invited to speak on financial topics at the “HK Week” in China which was attended by more than half a million participants from the Chinese business sector.

He was twice appointed the Entertainment/Media Industry and the Garment/Retail Industry Advisory Committee Member by the HK Trade Development Council, and serves as a visiting lecturer of the HKU Space in the corporate finance area. He has been a member of the Board of Review under the Inland Revenue Ordinance, the Appeal Panel of the Green Building Council, and the Appeal Panel of the Housing Authority, and is now a member of the Disciplinary Panel of HK Institute of Certified Public Accountants. He was also appointed the Official Trade Representative of Yixing City (Pottery Capital of the World) of China and the Bancomex (the Federal Trade Development Bank of Mexico), Director of the City of Changchun (Jilin Province) CPPCC Friendship Association, and a member of 12th and 13th Changchun CPPCC (Chinese People’s Political Consultative Conference). He is now also a member of the HKCPPCC Association.

David Ingraldi

David Ingraldi is an entrepreneur based in Hong Kong. Prior to relocating, he was an investment banker in the Private Capital Group at Jefferies LLC which raised over USD $5 billion of institutional capital for private equity, private debt and private financings during his tenure. Previously, he worked in the Mergers and Acquisitions group at SMBC Nikko Securities America, Inc., the investment bank of Japan based Sumitomo Mitsui Banking Corporation. In addition, he has experience working in Microfinance in Kenya, Africa and retail expansion in Istanbul, Turkey. He received his MBA and B.S. in Business Administration with a concentration in Finance from Fordham University.

GP Delegate Selection Criteria

Attendees must be invited to participate in this mission. Invitees represent a select group of top U.S. private equity, infrastructure, venture capital and real estate fund managers. The group will consist of senior executives and will have a mix of GPs with diverse investment strategies, sector focuses, and geographic preferences.

Attendance in the Certified Trade Mission to Hong Kong is limited to fifteen U.S. Funds to maximize the level of overall access and one-on-one meeting opportunities with the institutional attendees.

Based on past interest and participation, we expect demand to be very high. Attendees will be accepted on a rolling basis up until the deadline of November 1, 2017.

Private Equity, Real Estate, Infrastructure and Venture Capital Firms will be selected according to the following criteria:

  • Diverse investment strategies, sector focuses and geographic preferences.
  • Industry leading performance history.
  • Sound management and accounting practices.


Institutional Investors in Hong Kong as well as family offices and high net worth individuals are now investing in alternative assets in the U.S. In recent years, there has been a large movement of capital to the U.S., in particular from high net worth individuals and institutional money managers into Private Equity, Venture Capital, Real Estate and Infrastructure Funds. Recent changes in Chinese law now permit Chinese individuals to make investments into U.S. alternative assets. It is a very daunting process though, for those responsible for the investment decisions to sort through the hundreds of proposals and thousands of possible opportunities. The Certified Trade Mission facilitates this process by arranging the introduction of a select group of U.S Fund managers to the leading Hong Kong Institutions, family offices and high net worth individuals.

The Mission will provide:

  • One-on-one meetings with Hong Kong investors.
  • An opportunity to meet Hong Kong Institutional limited partner investors from the largest Insurance companies, Pension Funds, private family offices and private wealth managers.
  • A forum to exchange ideas and strategies with Hong Kong investors, other U.S.-based fund managers, and policy-makers from both Hong Kong and the United States.
  • Opportunities for intimate interaction between U.S. GPs and Hong Kong LPs
  • Promote U.S. PE, infrastructure, real estate and VC Funds
  • Introduce U.S. PE, infrastructure, real estate and VC Funds to Hong Kong LP’s

Benefits to Fund Managers

  • Exposure to top level Hong Kong investors in an exclusive setting.
  • Knowledge gained from Hong Kong investors.
  • Serve as a delegate in a U.S. government initiative aimed at promoting the nation’s leadership in private equity, infrastructure, venture capital and real estate to foreign institutional investors.
  • Showcase your firm’s investment expertise directly to interested investors.


Wednesday, December 6, 2017 – Arrival in Hong Kong

Check in at the five-star Island Shangri-La hotel.

7:00 PM Welcome Reception hosted by the Deputy Chief of Mission Hong Kong or the Senior Commercial Officer of the U.S. Department of Commerce at their residence for the U.S. GPs and Hong Kong Investors.

Thursday, December 7, 2017

Certified Trade Mission

7:00 – 8:30 AM Breakfast on your own in the Horizon Club Room
8:30 – 9:00 AM Registration of LP & GP attendees and light breakfast

9:00 AM – 12:30 PM One-on-one meetings: Members of the U.S. delegation will meet one on one with each investment professional from the leading Hong Kong institutions, insurance companies, pension funds and family offices. Each attendee will meet with each Hong Kong institution. Meetings will be approximately twenty minutes long. Each LP will have a private room for the meetings; GPs will go room to room.

12:30 – 1:15 PM Lunch

1:30 – 4:30 PM One-on-one meetings continue between LPs and GPs in private rooms

4:30 PM Trade Mission formal program ends

Friday, December 8, 2017

Check out & Departure

* The government of the United States, particularly the U.S. department of Commerce and the U.S. Embassy is not involved in selecting or recruitment for this mission. Such selection and recruitment is strictly left to the mission organizer. The U.S. and foreign commercial service supports the goals of this event but does not endorse the specific products or views of the participating organization.